The marketplaces are focused on Bringing buyers and Sellers together across various marketplaces, including Friday-Ad, Wightbay, BoatsandOutboards, Gunstar, Horsemart, Horseclicks, Caravansforsale, amongst others! With Friday-Ad, we are working on an exciting new App which will transform the way our users can buy and sell, making it much quicker and easier to sell and safer to buy. Development is well underway, and we are looking forward to seeing this evolve in the coming months. These improvements will also be transferred over to the mobile and desktop versions of Friday-Ad. With our Niche marketplaces, we are also undergoing a transformation of the product over the coming months. We are working on a project to rebuild the platform these sites operate on, making them faster, more user friendly and adding multiple features and functionality to improve the users journey. Central to the project is making the sites more of a community, so branching out from just buying and selling to bring the users news, advice, courses, events and much more. Watch this space as we release new features every month!
We are seeing some nice growth in traffic and response on a number of our marketplace websites as our marketing and SEO focus is paying off. Here’s the top performers this month.
Horseclicks – We’ve had a technical SEO and marketing focus on Horseclicks over the past quarter and we have started to see some huge positive impacts:
Horsemart – is smashing it in terms of website traffic and engagement.
Most of this comes from having partnerships with brand ambassadors and producing authoritative and engaging content within this niche industry.
Friday-Ad – Our original brand Friday-Ad is performing strongly YOY, with the number of users up 10% year on year. This is mainly down to various technical and on-page improvements that have been made over the past months, layout improvements to search results pages (for better usability and UX), the introduction of new filters (allowing us to rank for more relevant and competitive keywords) and a big clean up of the Friday-Ad backlink profile (where we found lots of spammy links). We’re also getting some good traction on our blogs, which are ranking for some competitive terms.